A collection of four years of digital storytelling, video, podcasts, posters, UX and web design, including original projects and recent creative campaigns.
Conference promotional poster introducing practical AI applications across industries.
Graphic Designer
Canva · ChatGPT · Adobe Stock
Used at AIANA’s annual conference.
Event promotion for one-on-one student resume reviews with Computer Science alumni.
Graphic Designer
Kimi · Claude Code
Published to promote the event.
Academic automotive advertising concept using electric vehicle imagery and benefit-led messaging.
Graphic Designer
Canva · Photoshop
Received a strong grade for the assignment.
Hospitality campaign featuring a Niagara Falls vacation rental for families and groups.
Designer · Marketer · Operator
Photoshop · Canva
Airbnb and Vrbo listing views increased during the promotional period; the poster’s individual contribution was not isolated.
Planned, filmed, and edited a travel vlog exploring Peru’s cultural heritage and landscapes.
Planning · Filming · Editing
Self-developed AI model
3,000+ views on WeChat.
A promotional video connecting technological progress with practical AI applications.
Creative planning · Editing
Self-developed AI model · Adobe Stock · Claude
Produced for organizational digital communication.
An analysis of how a major Chinese animated film travels internationally while retaining cultural authenticity, structured with a Content Area Story framework.
An analysis of how a major Chinese animated film travels internationally while retaining cultural authenticity, structured with a Content Area Story framework.
Produced end-to-end: script, voice-over recording, sound mixing, clip editing, motion graphics and text animation.
A five-scene narrative covering domestic success, international reception, cultural barriers, and the outlook for Chinese cultural industries.
Premiere Pro, Audition, Motion graphics, Voice-over
View original project ↗Work within the communication and marketing function of a short-video platform, creating platform-native content for Instagram, TikTok and YouTube.
Work within the communication and marketing function of a short-video platform, creating platform-native content for Instagram, TikTok and YouTube.
Produced and edited short video, then iterated on format, timing and messaging using performance analytics.
That effective communication operations directly influence a product's marketing and sales — day-to-day content execution connects to commercial outcomes.
CapCut Pro, Platform analytics, Content calendar
View original project ↗A research-driven podcast on how information and communication technologies can reduce social isolation among older adults.
A research-driven podcast on how information and communication technologies can reduce social isolation among older adults.
Guest researcher across five segments, covering what ICT can do, how well it works, and where it should go next.
Built on a systematic review of 28 empirical studies screened from 147 papers published 2020–2024.
Audition, Avatar Voice AI, Panel format
View original project ↗An independently produced interview series built around peer conversation and community discussion.
An independently produced interview series built around peer conversation and community discussion.
Hosted, recorded and edited episodes end to end, and managed promotion and audience engagement across social platforms.
The hosting and moderation side of this transfers directly to webinars, panels and live-session work.
Audition, Interview hosting, Audio editing, Community engagement
View original project ↗A five-page interactive fan website, built with one teammate and deployed live on GitHub Pages.
A five-page interactive fan website, built with one teammate and deployed live on GitHub Pages.
Started with Figma wireframes to settle structure before coding, then built responsive HTML and CSS with media queries tested across breakpoints.
Sticky navigation with breadcrumbs, a contact form, an image gallery with controls, and image optimisation for faster loading.
HTML, CSS, GitHub Pages, Figma
View original project ↗A heuristic evaluation and redesign of ZARA Canada's e-commerce experience, with a three-member team.
A heuristic evaluation and redesign of ZARA Canada's e-commerce experience, with a three-member team.
No search function at all, weak visual hierarchy, pricing hidden behind multiple clicks, and a non-standard payment layout adding friction at checkout.
Added a prominent search box, larger type with balanced image-to-text ratios, upfront pricing, and a transparent order summary throughout checkout.
Nielsen's heuristics, Journey mapping, Accessibility review
View original project ↗A web application that makes phone, utility and streaming bills understandable through plain language and progressive disclosure. Five-member team, three iterations over eight weeks.
A web application that makes phone, utility and streaming bills understandable through plain language and progressive disclosure. Five-member team, three iterations over eight weeks.
Built the first low-fidelity Figma prototype from team wireframes, translating research into a six-page information architecture, and later produced the high-fidelity storyboard.
Think-aloud interviews with 11 participants surfaced five pain points; usability testing with 5 participants exposed upload confusion and a routing bug that shaped the final redesign.
Figma, Usability testing, Affinity diagrams, UCD
View original project ↗A tri-campus platform proposal to reduce student reliance on private vehicles across UTM, UTSG and UTSC.
A tri-campus platform proposal to reduce student reliance on private vehicles across UTM, UTSG and UTSC.
A student app with real-time TTC and MiWay data plus cost comparisons against driving, and an anonymised dashboard giving student unions evidence to advocate for service improvements.
Semi-structured interviews, focus groups on incentives, surveys, journey maps and stakeholder interviews with student union representatives. Aligned with UN SDG 11.
Interviews, Surveys, Journey maps, Data dashboard IA
View original project ↗Six-slide bilingual carousel introducing Toronto landmarks and culture to Chilean newcomers.
Chief Content Designer — “Get to Know Toronto” Section
Bilingual copywriting · Visual design · Photography
Created an educational newcomer-orientation carousel for Instagram.
Owned and operated a Chinese-language blog, leading editorial strategy, writing, publishing and analytics. 13,797 readers shown in the report; 84.1% recommendation traffic.
Owner · Writer · Editor · Publisher · Content Analyst
Content planning, research, writing, visual selection, publishing, audience engagement, and analytics.
WeChat analytics report: 13,797 readers; 84.1% of traffic from recommendations.
Interested in visual storytelling, design or creative collaboration? I'd love to connect.
Get in touch ↗